Space Coast Economic Development Commission and Office of Tourism Launch ‘Mission Space Coast’ – Space Coast Daily

by | Sep 7, 2022 | Florida, Economy, Trade, Business Climate & Incentives

Space Coast Economic

Space Coast Economic Development Commission and Office of Tourism Launch ‘Mission Space Coast’ – Space Coast Daily

BREVARD COUNTY, FLORIDA – Across the nation, competition is intensifying among communities as they battle to attract and retain businesses, skilled talent, and tourists alike. This fierce competition is leading to an increasing number of regions across the world recognizing the importance of a collective community brand.

These brands strengthen standings in the national and global marketplace as they capture the essence a community and tell a story through a unified voice.

Understanding the importance of a strong community brand, The Economic Development Commission of Florida’s Space Coast (EDC), in partnership with the Space Coast Office of Tourism (TDO), launched an official initiative to conceptualize a unified community brand for Florida’s Space Coast.

First announced at the EDC’s Annual Meeting in February 2022, this month work is officially underway as the two organizations join together for this initiative, which was officially deemed, Mission Space Coast: One Voice-One Brand.

“This is a true reflection of how dedicated Health First providers, associates and volunteers are to the wellness and health of the Brevard community,” said Brett Esrock, Health First’s Chief Executive Officer of Hospital Services.  (Health First Image)

To tackle this first-ever unified brand for the Space Coast, the organizations will unite representation along the 72-mile-long region.

Over the next several months, business leaders and residents on the Space Coast will work together through the Mission Space Coast process, which starts with a three-step discovery phase to include community of choice conversations, focus groups, and a broad survey to define the essence of the Space Coast.

Continue reading at Space Coast Daily

Source: Space Coast Economic Development Commission and Office of Tourism Launch ‘Mission Space Coast’ – Space Coast Daily

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